Uganda and Namibia are teaming up to showcase the best of Africa, using tourism as a bridge for cultural exchange, economic growth, and sustainable development.
Uganda and Namibia share a common purpose: to harness tourism as a driver of
sustainable development, cultural exchange and economic opportunity.
High Commissioner of Uganda to Namibia, Ambassador Paul Amoru, said this at the Namibia/Uganda Tourism Roadshow in Windhoek.
He said that the roadshow, which is the first of this scale, brings 20 of Uganda’s premier Destination Management Companies together with a broad cross-section of travel trade professionals across six Southern African capitals.
“Since our launch in Johannesburg on 2 December, and through Durban, Cape Town and Gaborone, we have witnessed genuine engagement, energetic B2B discussions, and the spark of partnerships that will deepen regional travel linkages. Today in Windhoek, and as we move to Harare to close this mission, we consolidate those ties and set a course for mutually beneficial collaboration.”
Amoru said that while Namibia and Uganda’s landscapes differ, the two countries’ aspirations align with Uganda’s misty forests, mighty rivers and gorilla highlands, Namibia’s
vast dunes, Etosha’s salt pans and stark coastal beauty.
He said that both countries depend on tourism to create jobs, sustain rural livelihoods, conserve heritage and wildlife, and attract investment.
“Tourism is not merely about movement between places; it is economic diplomacy, conservation finance and people-to-people connection.”
Amoru said that their bilateral relations with Namibia are warm and promising.
“Though our High Commission in Pretoria is non-resident to Namibia, this Roadshow underlines our commitment to deepen direct engagement — diplomatic, commercial and cultural.”
He said that there are clear opportunities for collaboration in the joint marketing of multi-destination itineraries that blend Uganda’s gorilla and wildlife experiences with Namibia’s desert and coastal wonders; code-share and routing discussions to improve connectivity. Other opportunities include skills and knowledge exchange in community-based
tourism, conservation and sustainable hospitality and coordinated Meetings, Incentives, Conferences and Exhibitions (MICE) and incentive packages that attract conferences and high-value travellers.
Amoru said that Uganda offers signature experiences that complement Southern Africa’s circuits, such as gorilla trekking, Big Five safaris and vibrant community tourism across 56 tribal cultures.
According to him, tourism supports 647 000 Ugandans directly and indirectly, and contributes significantly to the country’s GDP, generating vital foreign exchange benefits that flow overwhelmingly to rural communities and conservation efforts.
“Namibia, for its part, is renowned worldwide for its unique landscapes — the Namib Desert, Sossusvlei, the wildlife sanctuaries of Etosha, vibrant coastal towns and rich cultural heritage.”
He said that together, their products can create compelling, high-value packages for Southern African travellers who increasingly demand diverse, experiential and sustainable journeys.
“This Roadshow’s objectives are practical and measurable: to build B2B partnerships, enhance Uganda’s visibility as a high-value complement to Southern African travel offerings, showcase tourism as a tool for trade and investment, and generate sustained regional publicity.”
Amoru said together, Uganda and Namibia can offer travellers extraordinary contrasts and complementarities — from rainforest to desert, from gorilla treks to dune drives — united by a commitment to sustainability, culture and mutual prosperity.
Uganda and Namibia share a common purpose: to harness tourism as a driver of
sustainable development, cultural exchange and economic opportunity.
High Commissioner of Uganda to Namibia, Ambassador Paul Amoru, said this at the Namibia/Uganda Tourism Roadshow in Windhoek.
He said that the roadshow, which is the first of this scale, brings 20 of Uganda’s premier Destination Management Companies together with a broad cross-section of travel trade professionals across six Southern African capitals.
“Since our launch in Johannesburg on 2 December, and through Durban, Cape Town and Gaborone, we have witnessed genuine engagement, energetic B2B discussions, and the spark of partnerships that will deepen regional travel linkages. Today in Windhoek, and as we move to Harare to close this mission, we consolidate those ties and set a course for mutually beneficial collaboration.”
Amoru said that while Namibia and Uganda’s landscapes differ, the two countries’ aspirations align with Uganda’s misty forests, mighty rivers and gorilla highlands, Namibia’s
vast dunes, Etosha’s salt pans and stark coastal beauty.
He said that both countries depend on tourism to create jobs, sustain rural livelihoods, conserve heritage and wildlife, and attract investment.
“Tourism is not merely about movement between places; it is economic diplomacy, conservation finance and people-to-people connection.”
Amoru said that their bilateral relations with Namibia are warm and promising.
“Though our High Commission in Pretoria is non-resident to Namibia, this Roadshow underlines our commitment to deepen direct engagement — diplomatic, commercial and cultural.”
He said that there are clear opportunities for collaboration in the joint marketing of multi-destination itineraries that blend Uganda’s gorilla and wildlife experiences with Namibia’s desert and coastal wonders; code-share and routing discussions to improve connectivity. Other opportunities include skills and knowledge exchange in community-based
tourism, conservation and sustainable hospitality and coordinated Meetings, Incentives, Conferences and Exhibitions (MICE) and incentive packages that attract conferences and high-value travellers.
Amoru said that Uganda offers signature experiences that complement Southern Africa’s circuits, such as gorilla trekking, Big Five safaris and vibrant community tourism across 56 tribal cultures.
According to him, tourism supports 647 000 Ugandans directly and indirectly, and contributes significantly to the country’s GDP, generating vital foreign exchange benefits that flow overwhelmingly to rural communities and conservation efforts.
“Namibia, for its part, is renowned worldwide for its unique landscapes — the Namib Desert, Sossusvlei, the wildlife sanctuaries of Etosha, vibrant coastal towns and rich cultural heritage.”
He said that together, their products can create compelling, high-value packages for Southern African travellers who increasingly demand diverse, experiential and sustainable journeys.
“This Roadshow’s objectives are practical and measurable: to build B2B partnerships, enhance Uganda’s visibility as a high-value complement to Southern African travel offerings, showcase tourism as a tool for trade and investment, and generate sustained regional publicity.”
Amoru said together, Uganda and Namibia can offer travellers extraordinary contrasts and complementarities — from rainforest to desert, from gorilla treks to dune drives — united by a commitment to sustainability, culture and mutual prosperity.
