Tourism Person of the Month November

Resolutely moving forward

05 November 2020 | Tourism

How and where does NTB´s engagement start and where does it end?

Our engagement is very varied in scope depending on the stakeholders. In a nutshell, our engagements are guided by the remit of our mandates, being: marketing Namibia as a tourism destination of choice internationally and domestically, to regulate the tourism businesses operating within the tourism industry, as well as to provide the advisory role to the minister responsible for tourism on the issues related to tourism policy implementation.


How do you see tourism in Namibia?

Namibia and its tourism industry have shown incredible resilience in the face of adversity even after tragic world events of 2015 and 2016, and now resolutely moving forward, even in the advent of COVID-19 pandemic times, considering the ongoing level of interest generated by would-be-travellers.


How can Namibia become even more committed to tourism?

The firm political commitment at the highest level is very much at the heart of the tourism success in Namibia. The government acknowledges the role and the contribution by the tourism industry, but more commitment to fund marketing initiatives is now more than ever paramount to help build a base that is solid enough to allow the destination Namibia to cross this zone of turbulence of COVID-19, to attract tourists with greater agility. The drive to create platforms for the emerging entrepreneurs to flourish in the industry should be heightened at the governmental level to have a more meaningful and enduring outcome.


What should be changed?

We talk a lot about ways to enhance the tourism industry and to spread our message on responsible travel. It is not always easy or clear how we can do that. If we are going to redefine tourism, then we all have to put pressure on travel companies to practice sustainable/responsible tourism. We also have to practice what we preach by spending our money with the companies that are already practicing sustainable tourism.


About the person: Digu //Naobeb, CEO Namibia Tourism Board
I have over 19 years of experience in the travel and tourism space, besides having been a school teacher and a community activist. I then headed the Travel and Tourism Department, in the hey days, at the Polytechnic of Namibia, now NUST, before joining the Namibia Tourism Board in 2002. I hold a M.Sc. in Tourism Management from the University of Surrey, UK; a B.Sc. majoring in Botany and Zoology from the University of Namibia, a Postgraduate Diploma in Business Management from the University of Kwazulu-Natal, Postgraduate Diploma in Tourism Development from the Bocconni University in Italy and a Senior Management Development Programme certificate from the University of Stellenbosch. I am currently pursuing an MBA degree with the University of Strathclyde in UK.

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