Hospitality skills shortage threatens Africa's tourism growth

Namibia has an opportunity to avoid the hospitality skills shortages already affecting parts of Southern Africa, but industry leaders say action is needed now to train local talent as tourism and investment continue to gain momentum.

According to Viren Sookhun, Managing Director of Workforce Staffing Africa, the region's leading tourism markets are becoming increasingly interconnected through travel and investment, creating what the company describes as Africa's hospitality triangle.

"These are distinct tourism markets, but they are becoming increasingly interconnected through visitor movement, investment and hospitality development," Sookhun said.

He added that because many countries face similar workforce challenges, there is an opportunity to adopt a regional approach to skills development rather than tackling the issue on a country-by-country basis.

The hospitality industry is already feeling the effects of a growing shortage of experienced professionals, particularly in specialised and senior management positions.

According to Workforce Staffing, the rapid expansion of the tourism sector has outpaced the development of qualified personnel.

"The industry is expanding quickly, but developing experienced hospitality professionals does not happen overnight.”.

The company said that many experienced hospitality professionals are being drawn to markets such as the Middle East and Europe, where salaries and career prospects are often more attractive. 

As a result, destinations across Africa are struggling to fill positions such as executive chefs, food and beverage managers and general managers, while also losing valuable mentors needed to develop the next generation of hospitality professionals.

Although Namibia has not yet experienced the same level of skills shortages seen in parts of East Africa, industry leaders believe the country has a valuable opportunity to prepare before demand intensifies.

Julien Karambua, Country Manager of Workforce Staffing Namibia, said tourism's continued recovery, together with expected growth from oil and gas investment, will increase demand for skilled workers over the coming years.

"We do not want to wait until the shortage appears before we respond," Karambua said.

"This is the time to start training local people, bringing in expertise where it is needed and preparing the workforce for what is coming."

Industry leaders stressed that while expatriate professionals remain important, their role should focus on transferring knowledge and developing local expertise rather than permanently filling specialist positions.

Sookhun said international specialists should be recruited with a clear mandate to mentor and train local professionals through structured knowledge-transfer programmes.

He emphasised that local recruitment should remain the priority, supported by targeted training in customer service, language skills and international hospitality standards to build sustainable talent pipelines.

The company also highlighted the need for closer collaboration between governments, tourism authorities, education institutions and the private sector to ensure workforce development keeps pace with industry growth.

Beyond workforce development, regional cooperation was identified as another key driver of future tourism growth.

Karambua said improving cross-border connectivity and making travel between African destinations easier would strengthen the region's competitiveness.

"If we make travel easier between African countries and work together rather than competing against each other, everyone benefits," he said.

"Visitors increasingly want to experience multiple destinations during one trip."

Workforce Staffing is a market leader in the staffing and recruitment industry.