N$85 million luxury hotel planned for Swakopmund

Namibian tourism and conservation company ultimate.earth, formerly known as Ultimate Safaris, is investing N$85 million in a five-star boutique hotel in Swakopmund, with the project expected to create almost 200 temporary jobs during construction and around 50 permanent positions once operational.

Construction of The Bohlen commenced on 12 October 2026, with the hotel scheduled to open in the fourth quarter of 2027. 

Ultimate.earth said that the development will transform a heritage-protected building in central Swakopmund into a luxury accommodation establishment, combining the town’s architectural history with contemporary design and modern amenities.

Following approval from the Namibia Competition Commission for the acquisition, the project progressed through the building regulatory approval processes. The building plans have since received approval from the Swakopmund Aesthetics Committee, the National Heritage Council and the Swakopmund Municipality, the company said. 

Ultimate.earth said the development would extend its established approach to high-end, low-volume and low-impact tourism into an urban environment, with an emphasis on employment, skills development, local businesses and wider economic opportunities.

“We are not coming to Swakopmund to replicate what already exists or compete with established businesses. We want to contribute something distinctive, attract new visitors and complement the tourism experiences that make this town so special,” said managing director Tristan Cowley.

“High-end tourism can be a powerful driver of development. It creates opportunities for people to acquire skills, build careers and earn a sustainable living, while supporting local businesses and the wider economy.”

The hotel will occupy the building originally known as Villa Wille, constructed in 1909 as the private residence of Hermann Wille, an architect and building engineer who helped shape early Swakopmund. The property later served as a private residence, medical consulting rooms and, eventually, Hotel Eberwein.

Ultimate.earth has appointed local architects Mackintosh Lautenback and construction company Fritze & Quelle to help guide the restoration and redevelopment, drawing on their knowledge of the town’s architectural heritage.

The hotel’s name refers to the Eduard Bohlen, a passenger and cargo ship that ran aground on Namibia’s Skeleton Coast in September 1909. The wreck has since become one of the country’s most recognisable maritime landmarks. Historical accounts suggest the stranded vessel was later used to accommodate diamond miners, creating a further connection between the ship and its new namesake.

Cowley said the company recognised its responsibility to preserve the building’s historical significance while giving it a new purpose.

The Bohlen will offer 14 suites, comprising eight Classic Suites, four Heritage Suites, including a Family Suite, and two Attic Penthouse Suites. Facilities will include a spa, gym, restaurant and brasserie serving breakfast, lunch and dinner, as well as 24-hour reception services.

The restaurant will be open to local residents and visitors, as well as hotel guests, with the aim of establishing itself as a dining destination in its own right.

Situated in central Swakopmund, the hotel will offer walking access to local attractions, shops, galleries, cafés and the coastline.

Cowley said the company wanted the hotel to contribute positively to the town beyond the accommodation experience it provides.

With construction under way, the N$85 million development is positioned as an investment in Swakopmund’s tourism offering, built heritage and employment opportunities, while seeking to encourage visitors to engage with existing local businesses and attractions.